The Essence of Design - KNECK Clothing
Sean Barton
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The Essence of Design - KNECK Clothing and Disloyal Dog
At KNECK Clothing, and especially with our unique sub-brand Disloyal Dog, designing graphics for t-shirts and other products is at the heart of what we do. Over the years, we’ve learned that creating standout apparel isn’t just about putting art on fabric—it’s about telling a story, connecting with our audience, and making sure every detail is just right.
1. Our Concept: Bold, Authentic, and Unapologetic
Every design we create for KNECK Clothing and Disloyal Dog starts with a clear vision. We ask ourselves:
- Who are we speaking to? (For Disloyal Dog, it’s the rebels, the misfits, and those who don’t follow the pack.)
- What message do we want to send? (We love bold statements, clever graphics, and a touch of attitude.)
- How can we make this piece feel unique to our brand?
This focus helps us create graphics that aren’t just wearable—they’re conversation starters.
2. Sizing: Perfect Fit for Every Product
We know that the right size can make or break a design. Here’s how we approach it:
- T-Shirts: For our adult tees, we usually keep our graphics between 10-12 inches wide, making sure the design is front and center. For youth sizes, we scale down to keep the proportions just right.
- Other Products: Whether it’s a tote bag, hoodie, or cap, we always check the printable area and adjust our graphics so nothing gets lost or looks out of place.
- High Resolution: We design everything at 300 DPI or higher, so every line and detail comes out crisp and clean.
We always mock up our designs on real product templates before going to print—no surprises, just great results.
3. Colouration: Making Our Graphics Pop
Colour is a huge part of the KNECK Clothing and Disloyal Dog vibe. Here’s what we keep in mind:
- Contrast: We love high-contrast designs that stand out, whether it’s neon green on black or bold white on deep navy.
- Limited Palette: Too many colours can muddy the message. We stick to a few signature shades that represent our brand and keep things looking sharp.
- Consistency: We use the same colour profiles across all our products, so whether you’re rocking a tee or a tote, the look is unmistakably KNECK.
- Print-Ready: We avoid transparency and make sure every colour will print true to our vision.
4. Testing and Feedback: Always Improving
Before launching any new design, we print samples and get feedback from our team and loyal customers. We check:
- Is the design readable and eye-catching from a distance?
- Does the sizing feel balanced on the product?
- Are the colours vibrant and true to our brand?
This process helps us refine every piece until it’s something we’re proud to put our name on.
Conclusion
At KNECK Clothing and Disloyal Dog, designing graphics is about more than just style—it’s about attitude, quality, and connection. By focusing on concept, sizing, and colouration, we create apparel that stands out in a crowd and feels great to wear. If you’re ready to make a statement, check out our latest drops and join the KNECK movement!